Mobile First by Luke Wroblewski

Mobile First by Luke Wroblewski (Also available from the publisher, A Book Apart, possibly for cheaper depending on your edition. Support your small press publishers!)

I’ll admit I probably should have read this book back when Luke Wroblewski wrote it, but I didn’t think I needed to. I had attended one of the An Event Apart conferences where Luke presented the ideas the book is based on, and I followed him pretty closely on Twitter at the time, so most of what is in the book I’d learned through other means.

But it’s been seven years, and I’m introducing a new company to mobile design for the first time, so it was time for me to take a refresher course. This book was perfect for that task.

The goal of this book is to teach you what it means to design a website or application first from the mindset of a mobile design. It came about because, before mobile, we designed everything for the computer desktop, and after mobile, that sucked pretty badly all things considered. If you don’t remember the era of m-dot sites and dumbphone sites and total lack of iPhones, well, I envy you a little. (Also, go ask an old person about the Netscape browser wars.)

The book promises no code and to keep things short; it delivers on both promises. At the same time it delivers explanations of why mobile is important, how to think about mobile use cases beyond the idea that everyone is doing things “on the go” (they’re not), and a light but effective introduction to how to think about design elements such as touch areas, hover states, form elements, and page layout in a mobile context.

I hope that A Book Apart commissions a second edition, because the first edition is pushing close to 10 years old, and a lot has changed in the last 10 years. I’m not honestly confident that it will make as much sense to someone who just joined the industry as it does those of us who were hand-coding our Geocities sites back in the late 1990s. But regardless of the slightly dated statistics (and screenshots) and the assumption that none of us know what this “mobile” thing is, the theories and mindsets introduced are sound. It’s still a valuable read all these years later.

Update December 2018: The paperback is sold out at A Book Apart and I’m hoping that means there’s a new edition coming out! In the meantime, the e-book is a good deal.

Wait, what?

From Google’s Worlds Collide as Chrome Browser Comes to Android

The big promise of Chrome is that browsing on the phone would shift to something that people do often instead of something only done when one has to.

“We can really take a leap forward on the mobile Web,” Chrome boss Sundar Pichai said in an interview. “Previously, it is something you would do once in a while. You would hesitate.”

Clearly, they are not reading Luke Wroblewski‘s twitter stream.

Avg smartphone user downloads .083 apps a day. Visits 24 different web sites a day.

Who are these supposed non-web-surfers and what are they afraid of?