Sustainable Web Design by Tom Greenwood

I’ve know that there is a movement to make the web more sustainable for a while, but Sustainable Web Design, written by Tom Greenwood, is the first book I’ve read about it. I read the book, honestly, because it’s from A Book Apart, and I give pretty much everything they publish a read.

I’m recommending the book, however, because it illustrates that sustainability is one more excellent reason to run an efficient, cleanly-coded, performant website.

An efficient site lets a user do the task they arrived to do in the fewest possible understandable steps, and with the fewest possible distractions.

A cleanly-coded website has less code cruft, takes up less server space, takes up less time to transmit from place to place, and has fewer errors.

A performant website also takes up less server space and less time to transmit from place to place. Additionally, it makes the web feel “snappy” and increases user confidence and satisfaction.

All of those things help us burn less electricity (both as the web consumer and — more importantly — as the web producer), and as a result, increase the sustainability of the internet. Considering that the internet is, as Tom Greenwood puts it, a coal-fired machine, any increase we can make is progress.

Sustainability is important, but sustainability isn’t my passion in UX (at least right now). My passion is seeing that coal-fired machine become more accessible to people with disabilities and users in general.

Turns out that efficiency, clean code, and performance <i>also</i> increase accessibility. Especially when we’re talking about things like “yo how about you remove those eleventy billion javascript frameworks that aren’t accessible, eat a ton of server space, and make loading times agonizing, and try plain static html instead?”

We all have our passions in UX, and that’s good. It helps to keep the larger culture balanced. But it’s also excellent when we can places where our different goals can be met together using common techniques.

Whether you’re passionate about sustainability, accessibility, or just plain great UX, whether your interest is in software, hardware, or managing data centers, whether you are a lifelong tech geek who remembers when everything had to fit on a floppy disk or you’re new to the web and don’t remember a time before Amazon.com, Tom Greenwood’s book will have suggestions for how you can make your products, and our planet, more sustainable. And probably hit a good number of your other life goals on the way.

Quiet in a time of change

You may have noticed that the site has become… well… UX-related book reviews mostly.

That’s not an accident — I’m reading more than I have in decades, and I do my best to review good books because reviews are a driver for sales, and good authors deserve to be rewarded for being good authors.

But it’s also an acknowledgement that I’m not talking about much else in UX right now. Even on The Interconnected, which is my usual ranting locus, the site was virtually silent last year.

Last year, I think we can all agree, was rough.

This year so far is better but that doesn’t mean much. When I walk the half marathon in Virginia Beach, mile 11 over the damned bridge is hell, but it being stupid hard doesn’t suddenly move the finish line closer.

Still, I think there’s a finish line around the corner, so I shall trudge on until I can fall onto the beach and soak my feet in the ocean.

Things that are looking up:

  • I have a new job at Vertex, Inc. where we design software that calculates sales tax and VAT. I am pro-fair-taxes and also pro-make-taxes-easy, and in a lot of places (for better or worse) sales taxes fund lots of important local initiatives, so at least at the moment it feels like a good fit. I’m two months in and I haven’t seriously pissed anyone off yet, but the day is still young.
  • I’m seeing more and more people in our industry concerned about accessibility and making things more equitable for all, regardless of disability. I refuse to say that the pandemic has any silver linings with 500,000 dead in my country alone. I will say that hard-earned lessons are still lessons, and hopefully we’ll come out of this with more accessible jobs, more accessible websites, and more people giving a damn about their own impacts on their neighbors’ ability to survive in an increasingly technical world.
  • While we’re on the subject of survival, there’ll be a review coming up sometime soon on Sustainable Web Design by Tom Greenwood. I’m about halfway through now and already recommending it to coworkers. Many of the goals in the book align with accessibility goals and good information architecture goals, so I think it could become an asset in convincing our higher-ups (especially in enterprise product design) that good web design = good business, both on the surface and within the code.

I’m also working (slowly) on my own accessibility website, trying to bring together information from the WCAG and the Deque online training classes I’m taking, articles that I rely on, other books, etc.. The ultimate goal is somewhere that people can navigate through a list of components and find something that says “Oh, buttons? Here are all the WCAG guidelines, info on how to hit them, and info on how to test them, all in one place.”

That’s taking longer than I thought it would because

  1. pandemic;
  2. constant exhaustion;
  3. I am the world’s worst estimator.

May you also be within sight of the next milestone, and may your strength hold out until you get there.

Button is coming and I’ll be there [for some value of “there” in a remote context]

Y’all.

Y’all, I just finished uploading my talk, Decide to give a damn: an alphabet of accessibility to Button and I’m super excited about it. This is probably the best version of this talk yet — and I’ve been giving this talk to some pretty solid acclaim since 2017.

Registration is still open, and the conference is fully remote! It even takes time zones into account! Join me at Button this fall for the product content event of the year. On October 21-23rd, all of your favorite content and design nerds will be gathered for conversation, community, and fun! Check out the program and register today https://www.buttonconf.com/program

A deck of accessibility issues

Cross-posted from The Interconnected

Back in February, I wrote about the events that brought about the Alphabet of Accessibility post on The Pastry Box, and I hinted I might have a deck of cards to accompany it soon.

I opened the mail today and discovered that my prototype deck arrived. The Alphabet of Accessibility Deck is a real thing you can purchase with actual money from over at The Gamecrafter.

A box for the accessibility deck, with the deck, with letter z on top

I’m a little overwhelmed. When I wrote the original alphabet back in 2014, I certainly didn’t expect it would ever become a talk, much less a talk, a deck of cards, and a half-formed workshop.

But here we are, dragging the world forward kicking and screaming into the Century of the Anchovy, as Terry Pratchett would put it. And you can buy the deck and share it with your teams or your organizations or whatever you’d like.

Many thanks to Dylan Wilbanks, Jeff Eaton, Sarah Hoffman, Elaine Nelson, and Greg Dunlap (as well as many others!) for encouragement, sanity checks, and pointing me to The Gamecrafter. And all of my friends and family, who will continue to remain nameless, for their love, support, and well-earned right to complain about the things we still don’t get right when we design.

IA Summit 2018

In about a month, I’ll be presenting my talk, What Letter Are You? An Alphabet of Accessibility, to the IA Summit. It’s in Chicago this year, and looks to be a fantastic conference.

Here’s the synopsis:


Every one of us needs the internet to be accessible. Our needs may not surface today, but they will in the future. Do we know enough about what accessibility needs look like — beyond the stereotypes of people with disabilities that we’re all too aware of? And how do we get from “I know my site has problems” to “I know how to approach them?”

This talk, based on Anne’s 2014 articles “An Alphabet of Accessibility Issues” and “Reframing Accessibility for the Web” will frame accessibility through the lens of 26 people who need accessibility considerations. It will cover:

  • Four broad categories of accessibility needs that we must be aware of: visual, auditory, physical, and cognitive and neurological.
  • Twenty-six people who need us to design accessibly. Some of them you’ll recognize as being disabled, and some of them may come as a surprise.
  • An approach for designing accessibly by concentrating on the functional changes we can bring to our project work.
  • Emphasis on keyboard use, images, and forms.

Attendees will learn about accessibility issues, both common and surprising, and leave with a framework for approaching accessibility problems based on what websites need to do instead of based on what people can’t do.


It’s the same talk I presented at World IA Day on February 20th, so if you didn’t get a chance to see it locally and you’ll be in Chicago, I’d be honored if you’d attend.

You can use the discount code ‘IAS18SPEAKER’ to take $50 off the final registration cost, and register at http://www.iasummit.org/registration/