An Event Apart DC 2018: Beyond Engagement: the Content Performance Quotient by Jeffrey Zeldman

Jeffrey Zeldman is not only one of the founders of An Event Apart, he’s also an accomplished Designer and entrepreneur. Today he describes a tool he calls the Content Performance Quotient, which will help us all determine what’s working and what isn’t on our websites based on how people expect to be able to use them.

(pdf backup)

https://twitter.com/nehagupt/status/1023921322349486080