Originally published on The Pastry Box January 3 2015.
- Figure out what the point you’re trying to make is.
- Relentlessly evaluate every word and every sentence until it supports this point for this audience at this time.
- Stop when it’s good enough.
- #1 takes 90% of the time.
- #2 takes the other 90% of the time and usually requires redoing #1 multiple times.
- If you figure out how to do #3 reliably, please tell the rest of us the secret.