Written before United tried to tear a guy off an airplane, my latest post on The Interconnected, Baggage fees and gaming the system covers some of the impacts of baggage fees on the behavior of United’s user base (aka the customers flying on the plane). I hope you enjoy it. Or are horrified by the airline industry. Either works.
The last session of the conference was what Chris referred to as an “all-day session”. Chris spoke extensively on multiple topics throughout the day, all of which centered around the idea that writing a website today has a lot of complexity.
Truth be told, most of us in the audience know perfectly well how to build a website, at least to the point that we can build something and get it into publication. Some days it seems like everyone and a whole bunch of things (looking at you, frameworks) believe they know how to build a website.
But best practices are harder to identify and codify, especially with the industry moving on so many topics in so many directions at once. The result: this session was a fantastic use of my time, even having been in the industry for over 20 years.
It’s worth nothing that the session was very geared toward front-end development and developers. This was not the session where you were going to learn how to design a website or how to brand or even at the other end how to test. In that sense, it was the most focused session of the conference.
Since it was an all-day session, and since Chris spent a significant amount of that time actively coding, I did my best to capture the highest concepts and did not get every detail. If you’d like ever detail, Chris is teaching another session in Chicago in August.
While Una’s presentation was on optimizing raster images, Chris’s presentation is on the things that can be accomplished when we use SVG files – a specific form of vector images. (Neither speaker did a significant amount to explain the difference, and it’s a core concept in design, so if you’re new to the field or you need a refresher read up on the difference.) Continue reading
Una’s presentation centered around raster graphics and how they can be better optimized. Though she doesn’t go into it in detail, the implications of poorly-optimized raster images are costly: they tend to be large files, costing our users money in data fees (if on a price-per-MB connection) and time (if on a slow connection) as well as storage and other less-concerning issues.
For the application-heavy work that I tend to do in my day job (my wheelhouse is enterprise web app information architecture) I’m better off with SVG vector images for most uses than raster — iconography is better suited to vector for a number of reasons.
But ooh boy do I have some work to do for my personal WordPress sites. Continue reading
I went to An Event Apart in Seattle! If you want to see the notes from that, well, they’re posted all over here too. (I’ve got two sessions and a workshop to go!)
But if you want to hear my observations about baggage fees and and how airline design decisions have slowly turned us into people willing to make our own flights later than usual, you want to read my article on The Interconnected.