An Event Apart DC 2018: Digital Marketing Strategies for the Busy “Web Master” by 
Sarah Parmenter

Marketing often gets a bad rap in UX and development circles because it can be seen as manipulative, insincere, or a waste of time. On the other hand, “if you build it, they will come” is also only true if your project comes with a disembodied voice in a corn field. It’s a much better idea to have some idea what you need to do and how to do it, especially if you’re one of only a few people in your organization that has the opportunity to do it right. Sarah Parmenter goes over the basics of digital marketing for those of us without any knowledge of marketing. While some of what she discussed kind of creeped me out (especially exactly how much Facebook will share about a customer) it’s the reality of the field right now, and, well, better to know the reality than to ignore it.

(pdf backup)

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